KEVIN HARVICK INC. ANNOUNCES SPONSOR OF NO. 2 CHEVROLET SILVERADO  
American Commercial Lines announces primary sponsorship of No. 2 KHI Chevrolet Silverado in 2008; Georgia Boot signs on as associate sponsor

KERNERSVILLE, N.C. (January 10, 2008) - Kevin Harvick Inc. (KHI) announced today a new partnership with American Commercial Lines (ACL), a leader in the marine transportation and manufacturing business. ACL will join KHI as primary sponsor of three-time Truck Series champion Jack Sprague’s No. 2 Chevrolet Silverado for the 2008 NASCAR Truck Series season.

“We are extremely excited about having ACL join KHI,” said Kevin Harvick, KHI co-owner.  “After such a successful year in the Truck Series in 2007, we see the addition of Jack Sprague and ACL as a winning combination.”

ACL will begin their sponsorship of the No. 2 Chevrolet with the season opener at Daytona (Fla.) International Speedway. This will be the first of 15 races ACL will sponsor throughout the 2008 season.  An additional partner announcement for the remaining 10 Truck Series races will come at a later date.

“We look forward to a successful 2008 NASCAR season with Jack Sprague and the Kevin Harvick, Inc. team.  The partnership with KHI will bring greater visibility to ACL, improving our reach to prospective employees while offering exciting and unique customer entertainment, employee recognition and branding opportunities,” said Shayne Ingersoll, ACL Vice President of Human Resources.

Georgia Boot, the Official Boot Supplier of KHI, will come on board the No. 2 Chevrolet as an associate sponsor.

"Georgia Boot recognizes the marketing power of NASCAR and we wanted to align ourselves with KHI because it is one of the best teams in the sport,” said Doug Kamerer, Marketing and Product Line manager for Georgia Boot. “We consider our footwear to be 'America's hardest working boots' and we are so excited about partnering with NASCAR's hardest working race team."

Veteran Crew Chief Ernie Cope will be at the helm of the No. 2 Chevrolet for 2008.  Cope brings years of experience to KHI, having worked with such drivers as Ken Schrader, Jon Wood and Stacy Compton. 

ABOUT KEVIN HARVICK INC.:
Kevin Harvick Inc. (KHI), established in 2001, is a 70,000 sq. ft. facility located in Kernersville, N.C.  KHI houses two full time Truck Series teams:  the No. 33 Camping World Chevrolet driven by three-time Truck Series champion Ron Hornaday as well as the No. 2 American Commercial Lines Chevrolet driven by three-time Truck Series champion Jack Sprague.  KHI is also home to the No. 33 Camping World/RoadLoans.com Chevrolet driven by Kevin Harvick, Ron Hornaday and Cale Gale competing in the NASCAR Nationwide Series.  2008 marks KHI’s fifth year of full-time competition in NASCAR’s elite divisions.  Please visit www.kevinharvickinc.com for more information.   

ABOUT AMERICAN COMMERCIAL LINES: 
American Commercial Lines is a leader in the marine transportation and manufacturing business.  Through its subsidiary companies, ACL owns and operates approximately 2,800 barges and 160 towboats; transporting a vast array of cargos such as grain, coal, steel, chemicals, petroleum products, edible oils, fertilizers and construction materials on the U.S. inland waterways.  ACL also owns the largest single-site manufacturing facility for vessels in the United States, offering technically advanced marine design and manufacturing capabilities for both inland and ocean service vessels.  ACL is publicly traded on NASDAQ under the symbol ACLI.  For more information about ACL generally, visit www.aclines.com.

ABOUT GEORGIA BOOT:
It used to be boots were little more than weathered cowhide stitched to a hard sole. The way we see it, footwear can always use a little improvement. So Georgia Boot decided early on to get busy making those improvements ourselves. And never quit making them, no matter what. Every stitch in our product line can be traced back to 1937 when our passion for footwear was born. It started with a tough farm boot and the belief that boots should be able to work as hard as the people wearing them. Georgia Boot, ‘Americas Hardest Working Boot’. Georgia Boot is part of Rocky Brands, a publicly-traded company on NASDAQ under the symbol “RCKY.”

ABOUT ROCKY BRANDS:
Rocky Brands, Inc. designs, develops, manufactures and markets premium quality rugged outdoor, occupational, and casual footwear, as well as branded apparel and accessories. The Company's footwear, apparel and accessories are marketed through several distribution channels, primarily under owned brands, ROCKY® and GATES®, and as a result of the acquisition of EJ Footwear, GEORGIA BOOT®, LEHIGH®, DURANGO, and the licensed brand DICKIES®.