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Kevin Harvick Inc. and Camping World Announce No. 33 Truck Placement At Daytona 500 Experience Attraction

DAYTONA BEACH, Fla. (December 14, 2007) – Kevin Harvick Inc. (KHI) and Camping World announced today that a replica of the No. 33 Camping World Chevrolet Silverado driven by 2007 NASCAR Truck Series champion Ron Hornaday has been placed inside the Daytona 500 Experience, an interactive motorsports attraction located on the grounds of Daytona (Fla.) International Speedway.

The truck will be a key part of one of the major exhibits inside the 60,000 square foot building, where a section of race track is suspended from the ceiling that features full-sized race trucks and cars on the track.

“We are extremely pleased to have been asked by Daytona International Speedway to display the #33 Camping World Silverado in their attraction,” said Camping World President and CEO Marcus Lemonis. “Our NASCAR truck program with KHI is very important to our company and we are eager to share it with the hundreds of thousands of fans who tour Daytona USA each year.”

Fans can see the No. 33 Camping World Chevrolet Silverado at the attraction beginning December 14. The Daytona 500 Experience is open daily from 9 a.m. to 5 p.m. and is closed on Thanksgiving Day and Christmas Day.

ABOUT KEVIN HARVICK INC.:
Kevin Harvick Inc. (KHI), established in 2001, is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI houses two full time Truck Series teams: the No. 33 Camping World Chevrolet driven by three-time Truck Series champion Ron Hornaday as well as the No. 2 Chevrolet driven by three-time Truck Series champion Jack Sprague. KHI is also home to the No. 33 Camping World/RoadLoans.com Chevrolet driven by Kevin Harvick, Ron Hornaday and Cale Gale competing in the NASCAR Nationwide Series. 2008 marks KHI’s fifth year of full-time competition in NASCAR’s elite divisions.

ABOUT CAMPING WORLD:
Camping World is America’s largest RV and outdoor retailer serving a brisk and growing demand for the RV lifestyle. After having successfully co-located for several years at selected locations, FreedomRoads, a dynamic national network of well-established local and regional RV dealerships and Camping World, America’s largest direct marketer and specialty retailer of RV and outdoor camping accessories, service and RV sales, joined together to provide consumers with greater choice, convenience and value. Today, with revenues exceeding $1.7 billion, the company serves RV enthusiasts with more than 130 retail locations. For more information, visit www.campingworld.com.